Trend

Want to have a better idea about what your competitors are up to, but just don’t have the time to deep dive into it on top of everything else?

Feeling like some of your products might be missing the mark, but not totally sure why?

Let me help!

Make sure your product is speaking directly to your target customer by crafting your vision with a comprehensive trend deck. You receive a multi page pdf of imagery, inspiration, competitor analysis, color, fabric, and trim concepts tailored to your specific design needs and target customer.

Let's Get Started!

Why you need it:

  • Clarity

    Make sure you know exactly what the competition is up to and how your offering fits into the current marketplace. Looking at what other brands are up to helps you have a clear picture of what your customer wants or what they might be missing.

  • Storytelling

    Everyone loves a good story! Giving your customer a clear message about why your products are the ones they need is vital. Trend research gives you a clear picture about how and why your products stand out from the competition. If you aren’t out there doing your research on the rest of the market, you really don’t know if you stand out or not.

  • Save Time & Money

    Having a really clear vision of what you're offering your customer and why will keep you on track and moving forward. You won’t be wasting your time and money developing the wrong products that fail to launch.

What you’ll get:

  • Target Focus

    We can go as broad or narrow as needed depending on how much detail you feel you need to know about the target product.

  • Competition

    Thoroughly explore the brands that currently exist out in the marketplace so you can know what the competition is up to and how to differentiate your product offering.

  • Competition

    Research on the competition helps you make sure your product stands out and be sure that you aren’t missing a major trend. You can’t know if your idea is a new one if you don’t know what else is out there.

  • Key Design Details

    Get a full picture of the design details that other brands are offering so you can be sure that yours stands out.

  • Fabric & Trim

    Make sure that your fabric quality is the best option out there, and learn more about what’s available in the marketplace. Get inspiration for new trim development and concepts.

  • Color

    Get color palette suggestions complete with Pantone TCX colors useable with any mill for standardized, accurate lab dips.

  • Analysis

    Your final analysis lists key ideas to focus on and ways to make your product stand out.

What it costs:

$499-699 depending on category and scope